My name is Virginia Yapp, and I'm a Los Angeles–based experienced writer-editor with a background in fashion, beauty, film, and lifestyle—and all of the nooks and crannies in between.
Over the course of my career, I've worked at the Sundance Film Festival (and the Sundance Institute) and been part of the in-house agency at Clique Brands, where I worked with a long list of clients on campaigns that ran on Who What Wear, Byrdie, and MyDomaine.
I've conducted interviews, written long-form stories (see my LAist author page), done a ton of copywriting, produced a good deal of video content, and authored a whole lot of social content. I love helping brands define their brand voice and build their house style guides, and I'm well versed in SEO. I'm also an accomplished editor and have a background in copy-editing.
In my free time, I talk about early women film pioneers (and obscure films by women directors) at The Celluloid Void, a website and zine where I've built up a sizable body of work and compiled a considerable amount of original research.
Have questions? Want to work together? Drop me a line.